One bite set me on a journey to do so much more. Through building my macaron and real estate businesses side by side, I recognized a valuable lesson. 

 

The macaron had a satisfying crunch, exactly as I had hoped. I glanced down at the remaining cookies, and although their sizes were a little wonky, I had done what I set out to do—creating one of the most difficult French pastries! 

 

I have been baking for a long time. Over the years, it became a passion of mine to create sweets to share. Then at Thanksgiving 2019, my cousin brought some macarons to dinner, which reawakened my longtime love for French pastries.

 

At the time, I was trying to figure out what to do next after leaving a business I had been a partner in for several years. I went home that holiday season with a plan to recreate the notoriously difficult dessert on my own. If I succeeded, I decided I would take it as a sign to do more with baking. The first batch wasn’t perfect, but I did it! Over the next couple of months, I baked macarons feverishly before finally starting a business shipping the pastries from my home.

 

At the same time, I was working on myself, inside and out, and started exercising like I never had before. I was trying to give myself a fresh start in life, opening up to my full potential. When I was younger, I struggled with confidence and let too many things get to me. When I started Pinch of Salt Bakery, I changed my mentality, my life approach and just about everything else. 

 

I also became a licensed REALTOR® in early 2020 after buying my first home. Being involved in my own purchase was eye opening, and I wanted to share what I learned with others to help them through that process. I’ve always enjoyed helping others, bringing them happiness—that’s part of why I enjoy baking so much. Though sharing a delicious treat is sure to bring a smile, there’s nothing like helping someone accomplish a lifelong dream. Around that time, I met the love of my life, Sierra.

 

Through starting businesses, COVID, and the world changing around us, we have been a team. As I remade myself, I paid closer attention to who I surrounded myself with. I’m so grateful for my friends and family who have been in my corner through it all, encouraging me to keep going. Rosenbaums do not quit, and determination was hardwired in me from a young age. I’m incredibly thankful for Sierra and don’t know where I’d be today without her supporting my every move.

 

It has been an interesting journey. Those first few boxes of macarons grew into multiple food carts, while my real estate business grew as well. I no longer do all the baking myself. Although, I will always stay involved in the Pinch of Salt Bakery because that business helps with everything else! It fuels my creativity and allows me to build relationships within the community.

 

Once I decided to make a change over that first tray of macarons, my life as I knew it grew exponentially in every way. That change only became possible once I realized my past does not predict my future success. We all have struggles in our lives, and though they will always be a part of us, we can overcome them to achieve so much more. Whenever I’m not working, I enjoy playing golf, hanging out with friends, baking for loved ones, and trying out new restaurants with my wife. My favorite part of being a REALTOR® is seeing the excitement on my clients’ faces at closing.

 

I treat every client as a friend, even if they end up not buying or selling a home. When the transaction ends or your goals change, I won’t disappear. I’ll do whatever it takes to let you know I care. Money is not the driving factor for me – relationships are. That’s why I enjoy being a full-time REALTOR® while running my macaron business and food carts on the side. It all connects me with the people in my community.

 

As your REALTOR®, I will ensure you are heard and cared for while moving forward on your journey. I never want you to feel pushed into making a decision too quickly. This will impact the rest of your life, so if you don’t love your options, we will keep looking. I treat every client the same, providing as much information as possible. I’m always learning more about every aspect of real estate so I can better explain your options. If you choose me as your agent, I’ll always be a phone call away to help you as your REALTOR® for life.

                 

Sincerely,

 

Alex Rosenbaum

REALTOR®

LIC# 201233003

415.318.0001 

alexrosenbaum@powerhouseret.com

www.alexrosenbaum.com